It only seems fitting that the first blog post on JSK Photography’s new website be about our branding transformation. We’re still the adorable husband and wife team everyone knows and loves (: Our personality and passion is still the same. Instead we’re just unveiling a new look to match it. You’re on our new website already, hope you’re enjoying what you see so far and we welcome all feedback.
Leo is characterized by courage, an invincible attitude, and the gift of unsuppressed will to rise above the ordinary.
There isn’t much to say about the new website, you can see it for what it is. However, you’ll have to stop me about the logo rant. For those of you who aren’t aware, “JSK” are Jas’ initials (Jaspal Singh Khaira). Our original logo carried some of the feel we wanted to portray, the color scheme of red and white was perfect. However it lacked personality. Now the new logo carries the same color scheme and also portrays our personalities beautifully. Jas is a leo, thus the lion, plus Singh means lion as well, so it fits perfect. The Old English font style, including the crown are a play off the obvious English roots. You’re now getting a glimpse of months of doodling and researching a way to portray some elements of what JSK is. I hope you’ll agree it does us justice and also feel free to leave comments below or email us your thoughts if you’re so inclined to do so. Thank you for reading!